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Marketing Ideas for National Siblings Day

  April 10 is National Siblings Day–little odd to call it a “holiday” but it becomes a popular topic on social media. It’s another great opportunity for local businesses to offer some promotions and specials to bring-in customers (with or without siblings). Here are some


Measuring Success of Marketing Campaigns

  Business owners like you spend hundreds of dollars on marketing and advertising their businesses; on radio, newspaper, billboards, Facebook, Yelp, Groupon, Living Social, and more. But do you know exactly what you are getting in return for your marketing spend? Here are 3 key


8 Creative April Fools Pranks

  April Fools is not just a day of mockery and hoax! Some brands have managed to be funny–while not ruining the brand–to support their marketing campaigns. Pranks can also be an opportunity to study consumers’ interest in not-so-sure products and services (Ex. Do you

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Smartphone, the New Breakfast Trend?

Statistics say that “80% of smartphone users check their phones within 15 minutes of waking up.” Not to mention that 91% of all U.S.  have their mobile device within reach 24/7. Here’s quick look at why we should pay attention to mobile advertising:  


Marketing Your Business for Spring

  It’s the first day of spring! Make your customers feel like spring has sprung with different types of promotions and events. People freshen up, get organized, revisit resolutions, feel sentimental, and engage in more outdoor activities. What does this mean for your business? Here are