NearWoo is the nation’s best local mobile advertising platform, but it’s more than just a terrific growth engine for neighborhood businesses.
NearWoo offers a way for real people in real neighborhoods to reconnect not in the virtual world, but in the physical world. Mobile advertising is the enabler, but the end goal brings people together face-to-face.
We’re inspired by this vision because communities thrive when individuals in close proximity work and think collaboratively. The more we’re engaged with our neighbors, the more we have an opportunity to exchange ideas and build a better community.
I’m reminded of how individuals shape the destiny of a community after re-reading a now famous essay by Paul Graham, co-founder of Y Combinator and an out-of-the box thinker.
In Cities And Ambitions, Graham shows why place matters. Each city or town has its own vibe and unique culture. The city reflects the attitudes and interests of the people who live there. What people do intellectually and collectively in the physical world determines the character of that community.
“Maybe one day the most important community you belong to will be a virtual one, and it won’t matter where you live physically. But I wouldn’t bet on it,” Graham writes.
Creating Dynamic Communities
We feel the same way. We believe the dynamism of a community flows from the energy generated when people bonded together by place are engaged with one another in serving one another.
These possibilities animate our team at NearWoo.
Our mobile advertising solution enables any kind of local business to target neighborhoods block-by-block. For the first time, it’s possible to reach smartphone users in the smallest geographic area with a mobile ad that moves them to action.
Through NearWoo, a local business can focus exclusively on people who are close by – a few blocks from a business owner’s store or office. The closer a person is to a local business, the more likely they are to buy.
Equally as important, we can help businesses vary the marketing messages and calls-to-action by community. A neighborhood with larger homes will be receptive to different messages than those who live in a community comprised of modest homes. The business has the flexibility to send a message that will resonate perfectly with each neighborhood.
By precisely targeting neighborhoods, we get progressively smarter about the people who live and work in each neighborhood community. Each day, local ads teach us about consumer behavior in those neighborhoods. We learn what our neighbors like and dislike. This knowledge and wisdom ultimately makes our communities better and better.
NearWoo As Change Agent
Until NearWoo, hyper local advertising hasn’t been possible for smaller businesses for two reasons. First, there was no technology to onboard small business and design mobile ads simply and cost effectively. Second, a big mobile advertising budget was required to get the attention of Google and other websites, games and apps.
That’s no longer the case. With NearWoo, small businesses can design their own ad in a few minutes using one of our templates – or building their own. In fact, our statistics show that ads created by local businesses – without the help of an ad agency or designer – result in 2x to 5x more click-throughs!
Importantly, our new relationship with Google, which we announced last month, also delivers exponentially more mobile sites to advertisers.
As a result, local businesses can now spend as little as several hundred dollars per month to target mobile phone users in their neighborhoods. Or they can target multiple neighborhoods all over a city or region. The ads appear on games like Angry Birds, your local newspaper site, or any one of your favorite apps on your smartphone.
In effect, NearWoo is democratizing the mobile advertising market for small businesses. In the process, it’s unleashing a new wave of creativity by inventive people in our local communities – business owners.
It wasn’t long ago that the population of many towns across America stood at 1,000 to 1,500 residents. People worked together closely because they had to. You couldn’t shop from home via Amazon. The local merchant was the only option.
The NearWoo team believes we can use technology to bring back a timeless value worth preserving – dynamic local communities inspired by individuals who interact regularly in the physical world.